Area Sales Representative - Foodservice

About the role

An established food manufacturing and distribution business with a strong market presence and an extensive range of Asian food products is recruiting an Area Sales Representative. Reporting to the State Sales Manager, you will manage and grow an established portfolio of foodservice customers across NSW and the ACT while identifying and securing new business. The role suits an experienced foodservices sales professional who enjoys building customer relationships and growing accounts; it is hybrid.

Key responsibilities

• Manage and grow an established portfolio of foodservice customers across NSW and the ACT.
• Identify and secure new business through prospecting, cold calling and regular customer visits.
• Build relationships with chefs, venue managers, buyers and other key decision-makers.
• Promote a broad product range, identifying cross-selling and upselling opportunities.
• Conduct product demonstrations, tastings and menu presentations.
• Represent the business at trade shows and industry events.
• Develop and manage an effective territory plan, balancing existing accounts with new business.
• Maintain accurate CRM records, sales pipelines and activity reporting.
• Work towards agreed sales, revenue, conversion and customer retention targets.
• Collaborate with internal teams to ensure a positive customer experience.

Required profile

• At least two years' experience in foodservice sales, ideally selling into pubs, clubs, restaurants, hotels or similar hospitality environments.
• Proven track record in account management, new business development and achieving sales targets.
• Existing industry relationships and an understanding of foodservice customers and decision-makers.
• Confidence with prospecting, cold calling, negotiation and closing sales.
• Current NSW driver's licence.
• A commercial cookery qualification, chef background or experience conducting food demonstrations and trade shows is highly regarded.

Required skills

• CRM systems and accurate sales record keeping.
• Strong territory management and organisational skills.
• Ability to present and demonstrate food products, including cooking and product preparation.

What we offer

• Base salary plus super and commission.
• Company vehicle, fuel card and electronic toll tag.
• Established customer portfolio with opportunities to develop new business.
• Product and systems training and a supportive sales leadership team.
• Autonomy to manage and develop your own territory and genuine potential for career progression.