Social Media Specialist

About the role

The Marketing Team at Myer Group is looking for a hands‑on Social Media Specialist to own the day‑to‑day execution of MYER’s brand presence across Instagram, TikTok, Pinterest, YouTube and Facebook. You will publish always‑on content, create platform‑native assets and manage community engagement while acting as the operational bridge to the Influencer program.

Key responsibilities

• Schedule and publish brand social content on all channels, ensuring timely, on‑brand, and platform‑compliant posts.
• Set up posts in approved social media management tools, including copy, hashtags, tagging, product links, location tags and accessibility captions.
• Maintain the social content calendar, flagging gaps or conflicts and aligning with editorial and campaign plans.
• Create platform‑native assets such as Instagram Reels, TikTok videos, Stories and YouTube Shorts using in‑app tools or CapCut.
• Write compelling, on‑brand copy tailored to each platform’s audience and format.
• Monitor and respond to community interactions daily, maintaining a warm, consistent brand voice.
• Track brand mentions, surface user‑generated content and alert the Social Media Manager to advocacy opportunities.
• Coordinate with the Influencer Marketing Manager to integrate influencer content into the organic calendar and ensure proper tagging and compliance.

Required profile

• Hands‑on, platform‑fluent professional with strong publishing discipline.
• Creative mindset capable of producing engaging short‑form video and visual assets.
• Excellent written communication skills and ability to adapt tone for different social channels.
• Proactive community manager who can respond quickly and maintain brand consistency.
• Collaborative team player comfortable working with influencer and marketing teams.

Required skills

• Instagram, TikTok, Pinterest, YouTube and Facebook platforms.
• Social media management tools (scheduling, tagging, analytics).
• CapCut or equivalent video‑editing apps.
• In‑app creation tools for Reels, Shorts and Stories.
• Social copywriting and hashtag strategy.