Social Media Manager – Womenswear (Hybrid, Brisbane)

About the role

We are looking for an experienced Social Media Manager to lead our global social media strategy for a leading womenswear brand. Based in Brisbane with a hybrid work model, you will drive brand awareness, community growth and commercial performance across all social platforms.

Key responsibilities

• Develop and execute social media strategy on Instagram, TikTok, Facebook, Pinterest and LinkedIn.
• Manage the social content calendar, aligning with campaign launches, trading activity and broader marketing initiatives.
• Lead influencer and creator partnerships, handling sourcing, onboarding, gifting programs and campaign execution.
• Monitor and analyse social and influencer performance, providing actionable insights to improve engagement, reach and conversion.
• Create and brief social‑first content (static, video, UGC, trend‑led) in collaboration with internal and external creative teams.
• Work with paid media teams to identify high‑performing content opportunities and support integrated organic‑paid strategies.
• Stay up‑to‑date with platform updates, emerging trends and algorithm changes.
• Manage community engagement, responding to customer interactions and building advocacy.
• Support PR and brand partnership initiatives with agency partners.

Required profile

• Proven social media management experience within fashion, retail, lifestyle or consumer brands.
• Strong understanding of social strategy, content planning, community management and platform best practices.
• Demonstrated experience managing influencer and creator partnerships, including reporting and performance analysis.
• Highly creative with a track record of developing engaging content that drives audience growth.
• Strong analytical ability to interpret performance data and translate insights into recommendations.
• Excellent communication and stakeholder management skills across cross‑functional teams.
• Comfortable creating video content and appearing on camera when required.
• Organised with the ability to manage multiple projects and deadlines in a fast‑paced environment.

Required skills

• Instagram
• TikTok
• Facebook
• Pinterest
• LinkedIn
• Social media management platforms
• Influencer marketing platforms