SEO Director

About the role

We are a fast‑growing independent digital agency in Sydney seeking an SEO Director to shape and execute our organic search vision across a diverse client portfolio. This senior position blends strategic leadership with hands‑on operational oversight, ensuring SEO drives growth within our integrated marketing services.

Key responsibilities

• Define and implement comprehensive SEO strategies covering Technical SEO, Content Strategy, On‑Page Optimisation, Digital PR and Generative Engine Optimisation.
• Align search initiatives with broader media, creative, brand and performance marketing objectives.
• Establish best‑practice frameworks, evolve service offerings and drive innovation in response to algorithm updates and AI‑driven search trends.
• Oversee resource planning, team utilisation, forecasting, process optimisation and reporting standards for the SEO function.
• Build and nurture senior stakeholder relationships, presenting strategies, performance insights and growth opportunities.
• Identify and expand opportunities for integrated search solutions within existing client partnerships.

Required profile

• Extensive SEO experience, primarily gained within a digital or integrated agency environment.
• Proven track record of leading and scaling high‑performing SEO teams.
• Commercially minded with strong client‑facing and stakeholder management skills.
• Passion for talent development, innovation and delivering measurable business outcomes.

Required skills

• Technical SEO
• On‑Page Optimisation
• Content Strategy
• Digital PR
• Generative Engine Optimisation (GEO)