Workshop Systems & Digital Marketing Specialist

About the role

As a Workshop Systems & Digital Marketing Specialist you will be the key driver of performance, consistency and growth for the Bosch Car Service network across Australia and New Zealand. Based at our Clayton headquarters, you will combine operations, digital marketing and network development to ensure partner workshops deliver a strong digital presence and operational excellence.

Key responsibilities

• Ensure consistent execution of the Bosch Car Service workshop concept across all partner locations.
• Develop and maintain a strong digital presence for the network, including website, social media and online marketing campaigns.
• Act as the primary connector between workshops, sales teams and internal stakeholders, supporting both on‑the‑ground operations and digital ecosystem performance.
• Monitor and analyse workshop performance data to identify improvement opportunities.
• Collaborate with the Mobility Aftermarket division to align workshop services with Bosch’s broader automotive solutions.

Required profile

• Passion for digital innovation, customer experience and operational excellence.
• Ability to work cross‑functionally with sales, technical and marketing teams.
• Strong communication skills and a collaborative mindset.
• Interest in the automotive aftermarket and connected mobility.

Required skills