Social Media Specialist

About the role

We are looking for a creative Social Media Specialist to join our Melbourne team on a fixed‑term basis. You will plan, create and manage social media content that raises brand awareness, engages our community and drives traffic to our website.

Key responsibilities

• Develop and execute an always‑on social media strategy aligned with Jean Hailes’ objectives.
• Engage with community members, create policies and foster safe conversations about women’s health.
• Maintain the social media calendar in line with strategic priorities.
• Ideate, produce, schedule and publish creative posts across campaigns.
• Coordinate paid social campaigns and content creation with agencies and freelancers.
• Create, shoot and edit short‑form video for social platforms and the website.
• Spot real‑time opportunities and emerging trends to deliver timely content.
• Collaborate with internal stakeholders to bring ideas to life.
• Report on metrics, trends and KPIs and evaluate performance regularly.

Required profile

• Bachelor’s degree in marketing, communications or a related field.
• Significant hands‑on experience managing a brand’s social media presence across platforms such as Meta, TikTok, LinkedIn and YouTube.
• Proven ability to create compelling copy, imagery and short‑form video.
• Strong knowledge of data analytics and reporting.
• Familiarity with scheduling tools (e.g., Meltwater) and design/video editing software.
• Experience in commercial or non‑profit marketing and communications.
• Excellent interpersonal skills and ability to work with diverse stakeholders.
• Willingness to learn about women’s health and health promotion.

Required skills

• Meta (Facebook/Instagram) advertising
• TikTok content creation
• LinkedIn publishing
• YouTube video management
• Meltwater scheduling platform
• Design software (e.g., Adobe Photoshop/Illustrator)
• Video editing software (e.g., Adobe Premiere)

What we offer

• Generous salary packaging up to $18,550 per FBT year.
• Supportive and inclusive workplace culture.