Social Media Producer, Good Weekend, Traveller and Sunday Life

About the role

Nine Publishing's Metro division is looking for a social media producer to amplify its lifestyle brands at The Sydney Morning Herald and The Age, with a focus on Good Weekend, Sunday Life and Traveller. The role grows off-platform audience engagement and drives commercial growth through content amplification and partnerships. It is a full-time position within the wider social team, with a regular weekend shift.

Key responsibilities

• Grow audiences for Traveller, Sunday Life and Good Weekend across Facebook, Instagram, TikTok, WhatsApp and YouTube, and manage day-to-day accounts by writing, creating and publishing on-brand content.
• Work with the social, video and lifestyle teams on bespoke vertical video and social content, and with the Heads of Growth and Life on the commercialisation strategy.
• Explore new platforms, audiences and revenue opportunities (for example Snapchat) with the Head of Growth.
• Create bespoke off-platform amplification for premium clients, including branded content, affiliate integration and paid amplification.
• Plan social coverage for special editions with the editorial teams, such as Good Weekend's 52 Weekends Away and Traveller's themed editions.
• Track followers and engagement, use analytics to inform strategy and share performance insights with the Head of Growth and editors.

Required profile

• Proven experience creating content for all social channels (Instagram, Facebook, TikTok, WhatsApp, YouTube) and basic filming and video editing skills.
• Experience growing audiences for a comparable brand, with strong writing, grammar and copy-editing skills and an eye for headlines.
• Ability to work at a fast pace, be detail-oriented, experiment and analyse what works.
• Confident presentation skills, including talking to camera and interviewing talent.
• Right to lawfully work and live in Australia.

Required skills

• In-depth knowledge of social platforms, algorithms, scheduling tools and commercial capabilities (branded content, affiliate integration, sponsored content).
• Advanced digital production skills, including copy editing, headline writing and story packaging.
• Image and video editing and graphic design skills are an advantage.

What we offer

• Flexible work options depending on role and team, such as flexible hours, hybrid work or part-time arrangements.
• 18 weeks of paid parental leave.
• Employee Exclusives program with behind-the-scenes access and perks.
• Digital newspaper subscription to the mastheads and an annual Stan gift voucher.