Social Media Content Creator – Dance Studio

About the role

IMI DANCE is looking for a dynamic Social Media Content Creator in Sydney to capture the heart of its dance community. The role creates engaging, on-trend content that resonates with dancers and drives traffic to the studio, blending comedic, stylish, cool and serious choreography. Hours are part-time or full-time.

Key responsibilities

• Ideate and create original video content for Instagram, TikTok and other platforms highlighting classes, choreography and studio events.
• Capture high-quality videos with an iPhone and edit them with CapCut or similar, adding trending sounds, effects and captions.
• Work with instructors and dancers to keep content aligned with trends while keeping the studio's unique voice.
• Monitor and analyse engagement metrics to refine the content strategy and drive traffic to the studio.
• Attend evening classes and events to capture authentic moments and build relationships within the dance community.
• Submit a weekly content plan and monthly performance reports, deliver at least a set number of videos per week, and create interactive posts such as polls and challenges.

Required profile

• Proven experience creating social media content, especially in the dance or performing arts niche.
• Strong understanding of social media trends, dance culture and audience engagement.
• Flexible to work evenings and adapt to a dynamic studio schedule.

Required skills

• Video shooting and editing with an iPhone and programs such as CapCut.
• Excellent communication and collaboration skills.

To apply, candidates complete the application form and attach their resume.