Shopper Marketing Manager – Away From Home

About the role

We are seeking a Shopper Marketing Manager – Away From Home to lead shopper strategy and activation across dynamic channels such as Petrol & Convenience, Local Trade, Licensed venues, Quick Service Restaurants, Entertainment Venues and Stadiums. Reporting to the Head of Shopper Marketing, you will develop insight‑led strategies that drive conversion, increase beverage occasions and unlock growth opportunities.

Key responsibilities

• Develop shopper and occasion‑led strategies that drive beverage growth across Convenience, Licensed, QSR, Local Trade and Entertainment channels.
• Translate shopper, consumer and customer insights into impactful activation programs that increase conversion, transactions and category value.
• Partner with Sales, Category, Revenue Growth Management, Marketing and Insights teams to embed shopper thinking into commercial plans.
• Lead the development and execution of channel‑specific activations across physical and digital touchpoints.
• Identify emerging shopper trends, consumption occasions and innovation opportunities to unlock future growth.
• Measure performance, optimise investment and continuously improve activation effectiveness through data‑driven insights.

Required profile

• Significant experience in Shopper Marketing, Customer Marketing, Trade Marketing or Commercial Activation.
• FMCG, beverage, retail, foodservice or hospitality background with strong knowledge of Away From Home channels.
• Track record of delivering shopper programs that drive measurable growth.
• Strong commercial acumen and understanding of category and channel dynamics.
• Excellent stakeholder management and influencing skills.
• Passion for understanding shopper behaviour and emerging trends.