SEO Specialist – Hybrid (St Kilda, Melbourne)

About the role

We are looking for an SEO Specialist who sees optimisation as a driver of real business outcomes, not just rankings. Based in St Kilda, you will work three days a week on‑site and two days from home, collaborating with account managers, developers and content specialists to deliver organic growth for a diverse client portfolio.

Key responsibilities

• Execute SEO strategies across technical, on‑page and off‑page initiatives.
• Conduct technical SEO audits and partner with developers to implement fixes.
• Develop SEO roadmaps, growth strategies and keyword opportunities aligned with user intent and commercial goals.
• Optimise site structure, internal linking and content performance.
• Support backlink outreach and authority‑building campaigns.
• Track performance metrics and translate data into actionable insights.
• Integrate SEO with paid media, web and broader digital strategies.
• Explore and apply AI tools and emerging search trends to improve outcomes.

Required profile

• 3–5 years of hands‑on SEO experience, preferably in a digital agency handling multiple clients.
• Ability to balance competing priorities in a fast‑paced environment.
• Strong commercial awareness – linking SEO activity to leads, revenue and other business results.
• Problem‑solving mindset with a focus on outcomes over vanity metrics.

Required skills

• Technical SEO
• Keyword research
• SEO audits
• On‑page optimisation
• Off‑page/link‑building strategies
• Use of AI tools for search optimisation