SEO Lead / Director – eCommerce (Sydney or Melbourne)

About the role

We are seeking an experienced SEO Lead/Director to join our Australian team and drive organic growth for leading global retail and fashion brands. You will combine technical expertise with client‑facing skills to shape and execute SEO strategies across eCommerce projects.

Key responsibilities

• Oversee end‑to‑end SEO for the agency’s biggest eCommerce clients.
• Conduct SEO analysis, develop recommendations and define strategic roadmaps.
• Perform technical SEO audits and implement on‑page and off‑page optimisation.
• Leverage AI technologies (AEO/GEO) to enhance search visibility.
• Lead content development initiatives aligned with brand goals.
• Manage client relationships and coordinate account activities.
• Stay current with SEO trends, tools and industry events.

Required profile

• Extensive SEO experience, preferably within an agency setting.
• Proven track record working with eCommerce, retail or fashion clients.
• Strong analytical skills and ability to interpret data from multiple sources.
• Excellent client‑facing and communication abilities.
• Passion for digital marketing and continuous learning.

Required skills

• Proficiency with SEO tools such as SEMRush, Ahrefs, Google Analytics and Google Search Console.
• Technical SEO and audit expertise.
• Experience with AI‑driven SEO (AEO/GEO).
• Familiarity with Claude (preferred).

What we offer

• Competitive salary of $110‑120k + superannuation.
• Hybrid work model – three days onsite in Sydney or Melbourne.
• Opportunity to work with high‑profile global brands in retail and fashion.