Senior Martech Manager (Braze) - Fixed Term

About the role

Kmart Australia is looking for a Senior Martech Manager to join on a fixed-term contract. You will lead the strategy, integration, governance and ongoing evolution of the marketing technology capabilities, with Braze at the heart of the customer engagement platform. The role sits in partnership with the 1:1 Marketing, Loyalty and Retail Media teams.

Key responsibilities

• Evolving Kmart's marketing technology strategy with the 1:1 Marketing, Loyalty and Retail Media teams, identifying capability gaps and prioritising investment against customer, loyalty, app growth and personalisation priorities.
• Act as strategic and technical owner of Braze, covering platform configuration, integrations, data structures, events and attributes, journey architecture, segmentation standards and platform health.
• Lead integration of Braze with Tealium, Snowflake, Branch.io, Contentful and Bynder, and with internal customer, transaction, loyalty and digital services.
• Define scalable data flows, event standards, identity resolution and consent controls, with monitoring and technical documentation.
• Turn customer and marketing needs into scalable technical solutions and prioritised delivery plans.
• Set up governance, design standards, release processes and operating rhythms across the Martech ecosystem.
• Build capability in marketing and delivery teams through playbooks, training and reusable patterns.
• Partner with Marketing, Loyalty, Digital, Product, Data, Technology, Architecture, Privacy and Security teams.
• Manage technology vendors and implementation partners, including service levels, costs, risks and continuous improvement.

Required profile

• 7+ years leading enterprise marketing technology, customer engagement, CRM or digital platform capabilities.
• Experience integrating customer engagement platforms with customer data platforms, cloud data platforms, mobile attribution, content management and digital asset management systems.
• Experience partnering with Marketing, Product, Engineering, Data, Architecture, Privacy, Security and senior leadership.
• Commercial judgement and experience managing vendors, contracts, service levels and risks.
• Experience in retail, loyalty, e-commerce, mobile app engagement or high-volume customer communications, with a strong understanding of privacy and consent.
• A relevant degree in Marketing Technology, Information Technology, Computer Science, Data, Digital or a related discipline.

Required skills

• Deep hands-on and strategic experience with Braze, including set-up, integration, governance, journey design and optimisation.
• Knowledge of Tealium, Snowflake, Branch.io, Contentful and Bynder; Salesforce experience is advantageous.
• Technical understanding of APIs, event streaming, systems integration, customer data platforms, identity, consent and audience management.

What we offer

• Flexible hybrid working through the Flex Where, Flex When, Flex Well policy.
• Team member discount card at Kmart, Target, Officeworks and Bunnings.
• Brighter Benefits program with discounts in entertainment, travel, lifestyle and health.
• Bonus program for eligible team members.
• Inclusive parental leave and support through a partnership with Circle In.
• Learning and support program, Mentor Program and Kudos recognition program.