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Senior Brand Communications Manager

Procter & Gamble · Sydney

Senior 🇬🇧 English

Job description

About the role

The Senior Brand Communications Manager will lead the development and execution of brand‑focused communication strategies for P&G’s portfolio of world‑leading brands. You will build trusted relationships with press, influencers, agencies, regulators and NGOs to protect and enhance brand reputation.

Key responsibilities

  • Create integrated communication and brand‑PR strategies that generate earned awareness and advocacy.
  • Own the planning and execution of PR events, influencer engagements and brand‑centric activations.
  • Lead risk assessment, issue handling and crisis communication for assigned brands.
  • Develop and implement social‑media engagement, community management and compelling content programmes.
  • Manage external brand‑PR agencies, providing strategic counsel and coordinating cross‑functional teams.

Required profile

  • Australian citizen, permanent resident, or New Zealand citizen.
  • Bachelor’s degree in Communications, PR or a related field (preferred).
  • Minimum 6 years of experience in communications or brand‑PR.
  • Proven ability to manage external partner relationships and influencer‑driven programmes.
  • Experience in issues, crisis management and stakeholder engagement.

Required skills

  • Strategic leadership in brand communications.
  • Stakeholder relationship building.
  • Influencer engagement and event planning.
  • Social‑media strategy and community management.
  • Agency management and strategic counsel.

Questions fréquentes

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Published 3 months ago

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Procter & Gamble

Sydney