Sales Manager - Event Venues, Melbourne

About the role

The Fresh Collective is looking for a commercially minded, relationship-driven Sales Manager to lead sales across its VIC venue portfolio. Reporting to the Head of Sales VIC, you will convert corporate, social and wedding enquiries into event business, grow strategic accounts and drive revenue, utilisation and long-term growth. You will work closely with venue partners, Event Managers and internal teams to deliver a seamless client experience.

Key responsibilities

• Manage inbound corporate and event enquiries, prepare tailored proposals and convert leads into confirmed business
• Drive proactive sales through outreach, networking, referrals and relationship building
• Develop and grow key client, corporate and venue-partner relationships
• Identify opportunities to increase bookings and utilisation across underleveraged venues
• Create and implement sales plans aligned with revenue and growth targets
• Work with venue managers on sales opportunities, client requirements and service delivery
• Build structured engagement plans for strategic accounts and repeat clients
• Ensure smooth handover of confirmed events to planning and operational teams
• Maintain sales pipelines, client records and activity in Momentus Elite or a similar CRM
• Monitor conversion, revenue and utilisation against targets, and prepare forecasts, pipeline updates and performance reports
• Represent the brand at industry events, networking functions and client entertaining
• Contribute to improving sales systems, processes and reporting

Required profile

• Proven event sales manager experience
• Sales management, business development or event sales experience in hospitality, venues or catering
• Track record of meeting sales targets, improving conversion and growing revenue
• Experience handling corporate event enquiries and writing tailored proposals
• Negotiation, relationship-building and stakeholder-management skills
• Commercial awareness and ability to interpret sales performance and revenue targets
• Collaborative approach with venue partners, planning teams and internal stakeholders
• Knowledge of the Melbourne events market and CRM use (Momentus Elite or similar) highly regarded; mentoring experience desirable

What we offer

• A career pathway towards Senior Sales Manager
• Employee recognition initiatives and staff benefits
• A collaborative, experienced Sales, Events and Operations team