Sales Force Effectiveness Manager

About the role

The Manager, Field & Sales Effectiveness drives commercial excellence through advanced analytics, sales force effectiveness, CRM leadership, customer targeting and business performance insights. The role partners with Sales, Marketing, Finance and Commercial Leadership teams to optimise field force productivity, customer engagement and business growth across the ANZ Nutrition business. It combines technical expertise with strategic business partnering, turning complex data into actionable recommendations.

Key responsibilities

• Lead Sales Force Effectiveness (SFE) initiatives including territory alignment, customer segmentation, targeting, customer lists, call planning and field force optimisation.
• Develop and maintain analytics solutions, dashboards and reporting tools using Power BI and other business intelligence platforms.
• Extract, transform and analyse data from multiple sources using SQL and modern data platforms to generate commercial insights.
• Act as CRM subject matter expert, driving adoption, governance, training, data quality and continuous improvement.
• Support incentive compensation, target setting, performance measurement and operating plan execution.
• Integrate customer, sales, market and operational data to give a unified view of business performance.
• Deliver executive-ready insights and recommendations that influence strategy and resource allocation.

Required profile

• Significant experience in Sales Force Effectiveness, Commercial Excellence, Sales Operations, Business Analytics or a related commercial function.
• Good understanding of sales force performance management, incentive programs and commercial effectiveness metrics.
• Ability to translate complex analysis into clear business recommendations and influence senior stakeholders.
• Strong stakeholder management and business partnering skills across cross-functional teams.
• Preferred: healthcare, pharmaceuticals, medical devices, consumer health or FMCG experience; knowledge of HCP/HCO segmentation; exposure to syndicated healthcare data such as IQVIA; exposure to geospatial analytics and territory mapping.

Required skills

• Advanced SQL and Power BI, including data modelling, DAX and dashboard development.
• Exposure to Databricks, Azure data platforms or cloud analytics environments.
• CRM platform management, including adoption, governance and data quality.