Regional Sales Manager - Agricultural Technology

About the role

Topcon Precision Agriculture (TPA), a subsidiary of Topcon Positioning Systems Inc., develops satellite positioning and guidance systems, electronic controls, mapping, monitoring and land leveling solutions for agriculture. It is looking for an energetic, commercially minded Regional Sales Manager to drive growth across an established dealer network and identify new market opportunities in the assigned territory. The role reports to the Director of Sales APAC and covers business development, dealer engagement, territory planning and market growth.

Key responsibilities

• Develop and execute territory growth strategies aligned with business objectives.
• Manage, support and grow relationships with existing dealers and channel partners.
• Identify and develop new business opportunities across agricultural markets.
• Create and implement territory and account plans to drive sustainable sales growth.
• Conduct regular dealer visits and maintain strong customer engagement.
• Deliver product presentations, demonstrations, training sessions and educational events.
• Support dealer sales and marketing through coaching, product knowledge and business development.
• Monitor market trends and customer requirements, and prepare sales forecasts, pipeline reports and territory performance updates.
• Collaborate with technical support, engineering, production and marketing teams, and keep accurate customer and opportunity records in CRM systems.
• Represent Topcon professionally at industry events, field days and customer functions.

Required profile

• Ideally experience in agricultural sales, business development, dealer management or a related commercial role.
• Knowledge of precision agriculture, farm machinery, GPS/GNSS technologies or agricultural equipment.
• Strong relationship-building, stakeholder management, communication, presentation and negotiation skills.
• Planning, organisational and analytical abilities; able to work independently.
• Relevant qualifications in agriculture, engineering, agribusiness, technology or a related discipline are highly regarded.

Required skills

• Intermediate Microsoft Office skills.
• Experience using CRM systems.

What we offer

• Competitive salary package.
• Fully maintained company vehicle.
• Tools of trade.
• Career development opportunities within a global organisation.
• Supportive, collaborative team culture.