Performance Marketing Manager (Meta & Google Ads)

About the role

Everlab is looking for a Performance Marketing Manager to own its Meta and Google Ads accounts and turn paid spend into paying members, not just clicks or cheap leads. This is a hands-on role reporting to the Head of Growth and working closely with the Creative, Lifecycle and Sales teams. It is a full-time hybrid position based in Sydney, with the team in the Surry Hills office three days per week.

Key responsibilities

• Meta Ads: manage day-to-day campaigns on Facebook and Instagram, including account structure, targeting, bidding, audiences and placements; run a creative testing programme with the Creative team and scale winners; feed learnings back into creative briefs
• Google Ads: own Search and Performance Max campaigns, with Display, YouTube and Demand Gen where appropriate; manage keywords, negative keywords, match types, ad copy, bidding and budget; separate brand and non-brand performance
• Budget and performance: set daily pacing and weekly budget allocation, scale spend when the economics justify it and optimise for qualified leads, deposits and paying members rather than CPL or platform ROAS alone
• Diagnose performance issues across the funnel and give the Head of Growth a clear weekly read
• Measurement: work with Martech and Data to keep UTMs, conversion events, Meta Pixel, Conversions API and Google enhanced and offline conversions reliable; catch tracking breaks and attribution issues; maintain a testing backlog and define success metrics before each test
• Use AI to speed up analysis, reporting and ad-copy iteration, with human review before changes go live

Required profile

• 5+ years of hands-on performance marketing, owning both Meta and Google Ads, with a focus on Meta
• Experience managing B2C budgets of at least $500k per month, with evidence of scaling while keeping acquisition efficient
• Deep Meta Ads Manager expertise and strong Google Ads capability across Search and Performance Max, able to run the accounts yourself
• Ability to explain work clearly: starting position, budget, decisions, results and what did not work
• Comfortable building views in Sheets, Looker or similar and reconciling platform results with CRM and revenue data
• Practical understanding of attribution, conversion lag, offline conversions and incrementality
• Experience collaborating with creative and CRO teams and acting independently with sound commercial judgement
• Nice to have: experience in health, wellness or subscriptions; HubSpot, GA4, Mixpanel or BigQuery; lead quality and sales outcome tracking; incrementality testing

Required skills

• Meta Ads Manager
• Google Ads (Search, Performance Max)
• UTM tagging, Meta Pixel, Conversions API, Google enhanced and offline conversions
• Looker or similar dashboards

What we offer

• Hybrid working with 3 days in the office
• Full access to the Everlab health program after passing probation
• Employee Share Option Plan

To apply, send your CV and a short example of a Meta or Google account you have owned, stating the budget, commercial goal, decisions made and the result.