Paid Digital Specialist

About the role

As a Paid Digital Specialist at All Things Golden, you will own the day‑to‑day execution and optimisation of our paid digital ecosystem across Meta, Google, TikTok, Pinterest and emerging acquisition channels. Working closely with the Marketing Manager and creative team, you will help drive profitable growth, unlock performance insights and continuously improve the customer journey for a premium fashion brand.

Key responsibilities

• Manage and optimise paid advertising campaigns across Meta, Google, TikTok, Pinterest and other relevant channels.
• Oversee campaign setup, performance monitoring, budget allocation, pacing and profitability on a daily basis.
• Continuously optimise campaigns to improve efficiency, customer acquisition and revenue growth.
• Build and manage audience, exclusion and retargeting structures, and run ongoing testing frameworks.
• Develop custom audience segmentation and integrate with CRM to improve targeting and retention.
• Identify performance trends, opportunities and risks proactively.
• Support scaling strategies during launches, key trade periods and international market expansion (Australia, United States, United Kingdom, etc.).
• Allocate and optimise budget to meet paid‑media and overall business efficiency targets.
• Deliver clear, actionable reporting across paid channels and analyse key metrics such as MER, ROAS, CAC, AOV and new‑customer acquisition.
• Translate data into insights and recommendations for broader marketing and business decisions.
• Monitor creative fatigue, landing‑page performance and customer‑journey drop‑off points.
• Assist with forecasting, spend planning and budget management.

Required profile

• Commercially sharp with a strong understanding of performance marketing for a premium fashion brand.
• Creatively aware with strong aesthetic judgement and the ability to protect an elevated brand experience.
• Detail‑oriented, data‑driven and comfortable working in a fast‑moving, international growth environment.

Required skills

• Meta Ads (Facebook/Instagram) platform expertise.
• Google Ads management.
• TikTok Ads experience.
• Pinterest Ads proficiency.
• Audience segmentation and custom audience development.
• CRM integration for paid‑media audiences.
• Data analysis and reporting.
• Metric analysis (MER, ROAS, CAC, AOV).
• Forecasting and spend planning.