Owner & Community Engagement Specialist

About the role

Geely is growing its community of owners in Australia and is looking for an Owner & Community Engagement Specialist to build a passionate, connected owner community. This is a hands-on role focused on creating memorable experiences, encouraging user-generated content and turning owner stories into brand advocacy. It works closely with Marketing, Communications, Social Media, CRM, Aftersales, Product and Dealer Network teams.

Key responsibilities

• Build, grow and manage the Geely Australia owner community online and offline, and turn highly engaged owners into key opinion customers and brand advocates.
• Listen to community conversations and owner feedback, identify recurring themes and share insights with relevant teams.
• Plan and deliver owner events and activations such as meet-ups, road trips, family events and product previews, managing them end to end and gathering feedback to improve them.
• Discover authentic owner stories and encourage owners to share photos, videos, reviews and testimonials, then work with Social Media, Content and PR teams to amplify them.
• Support referral, review and testimonial programs and monitor owner sentiment to spot advocacy opportunities and emerging concerns.
• Set and track KPIs for community growth, engagement, events, UGC, advocacy and sentiment, report regularly and stay up to date with community-building trends.

Required profile

• 3-5 years' experience in community engagement, customer engagement, brand marketing, experiential marketing, social media or a related role.
• Demonstrated experience building, managing or engaging a customer, member or brand community.
• Strong event and activation experience, from planning to on-the-ground delivery.
• Experience in automotive, technology, lifestyle, retail or another consumer-facing industry is highly regarded but not essential.

Required skills

• Strong understanding of social media, digital communities and UGC.
• Natural ability to turn customer stories into engaging content.
• Excellent written and verbal communication, and strong relationship-building, organisational and project management skills.
• Comfortable working with customers, dealers, agencies, suppliers and cross-functional teams.

This is a 2-year fixed-term position, with strong potential to transition to permanent employment depending on business needs and individual performance.