Marketing Specialist – Wine Brand

About the role

Join an iconic South Australian estate winery as the brand custodian and lead the marketing function across digital, trade, consumer and cellar‑door channels. Working closely with senior leadership, you will shape strategy, drive customer engagement and support both trade and direct‑to‑consumer growth.

Key responsibilities

• Develop and execute integrated marketing campaigns across digital and traditional media.
• Create compelling content for social media, email, website and promotional materials.
• Coordinate product launches and collaborate with external agencies.
• Support distributor and trade initiatives to build brand presence.
• Contribute to new product development and market insights.

Required profile

• Proven experience delivering integrated marketing campaigns.
• Strong commercial mindset with focus on brand building and sales outcomes.
• Ability to manage multiple priorities with high attention to detail.
• Self‑starter who works autonomously and builds strong internal and external relationships.
• Passion for wine or related FMCG sector; experience in wine, beverages or FMCG is a plus.

Required skills

What we offer

• Opportunity to shape the marketing direction of a respected winery.
• Hybrid work environment – office and regular time at the winery.
• Collaborative, high‑performing team where ideas are welcomed.