Marketing Lead

About the role

Aspect Personnel is looking for a Marketing Lead in Melbourne who enjoys collaboration, understands the impact marketing has on business development and is ready to take ownership of a brand with a strong presence in the Victorian recruitment market. The role works closely with the Managing Director to shape the marketing plan and lead its delivery, and is hands-on with room for creativity, new ideas and continuous improvement.

Key responsibilities

• Support the Managing Director in developing the marketing strategy and lead its execution
• Work with the recruitment team so that marketing strengthens business development
• Manage multi-channel campaigns that engage and retain clients and candidates
• Oversee the annual PACE Survey and Report, monthly newsletters and customer satisfaction programs
• Create and evolve marketing collateral, digital assets and recruitment materials
• Manage website updates, UX improvements and SEO/AEO optimisation
• Produce content for social media, digital channels and internal communications
• Coordinate external suppliers and agencies, and support event marketing, photography and promotional merchandise
• Contribute to new staff onboarding through brand setup and training

Required profile

• Experience marketing a service-based business and supporting sales (essential)
• Experience delivering marketing initiatives across multiple channels
• Tertiary qualification in marketing, communications or advertising
• Strong written communication and the ability to tell a compelling brand story
• Confidence working with a recruitment or business development team
• Analytical, curious and proactive, able to interpret data and recommend improvements

Required skills

• Digital fluency, including AI tools, automation and CRM
• Platforms such as MailChimp, Zapier, Survey Monkey, Canva and LinkedIn

To apply, send your application and cover letter through the advert link.