Marketing Director ANZ

About the role

A globally recognised business, market leader in its category and trusted by professional users and home consumers, is recruiting a Marketing Director for Australia and New Zealand. Reporting directly to the CEO and sitting on the Executive Leadership Team, the role leads the marketing function across brand, product marketing, customer engagement and market development. The brief is to grow market share and brand awareness, broaden understanding of the full product range and turn marketing into a genuine commercial engine. The Director leads a team of six direct reports and one dotted-line report, based in Melbourne.

Key responsibilities

• Set the Oceania marketing strategy and framework, aligned to global objectives while allowing Australia and New Zealand to win locally
• Act as the voice of professional and home consumers, using research and insight to shape strategy and find growth opportunities
• Own the marketing budget and ROI, removing waste and choosing clearly between brand building and short-term activation
• Lead go-to-market for product launches, campaigns and seasonal initiatives, including retail marketing and point of sale across the dealer network
• Reset and lead the agency model across the region, building long-term partnerships with measurable outcomes
• Raise standards across digital marketing, social, customer engagement platforms and e-commerce, while building the team's capability

Required profile

• Significant marketing experience, including a Head of Marketing or Director role, ideally in FMCG or consumer goods manufacturing
• Commercial acumen, with a sound understanding of trade P&L dynamics and what builds or erodes brand value
• Experience with both complex major retailers and fragmented or independent retail networks
• Broad capability across trade, digital and traditional marketing, able to turn data from multiple sources into clear choices
• Multi-market leadership experience, with Australia and New Zealand exposure strongly preferred, plus tertiary qualifications in business, marketing or a related field
• Humble, hands-on leadership style, close to the work and a builder of team capability

To apply, use the apply button on the listing. Questions can be directed to the recruiters named in the original advert.