Marketing Cloud Account Executive - SMB

About the role

Salesforce is hiring a Marketing Cloud Account Executive focused on small and medium-sized businesses (SMB). You will help SMBs unlock personalised customer engagement by combining marketing, data and AI on the Salesforce CRM platform, owning the full sales cycle and working with cross-functional teams to acquire new customers and grow existing accounts.

Key responsibilities

• Own the full sales cycle, from prospecting and pipeline generation through negotiation and close.
• Develop and execute a territory plan to drive new logos and account growth across the SMB segment.
• Build trusted relationships with business and marketing leaders to position Marketing Cloud solutions.
• Cross-sell into the wider Salesforce ecosystem, partnering with Account Executives in Sales Cloud, Service Cloud and Agentforce.
• Leverage AI-powered sales tools such as Agentforce to improve prospecting, pipeline management and customer engagement.
• Collaborate with Solution Engineers, Business Development Representatives, Customer Success, Marketing and Partners.
• Maintain accurate forecasting, pipeline hygiene and opportunity management in Salesforce.
• Stay informed on industry trends and digital marketing innovation.

Required profile

• Proven success in B2B SaaS sales, ideally managing the full sales cycle.
• Experience selling marketing technology, CRM, digital solutions or cloud software is highly regarded.
• Ability to consistently achieve or exceed sales targets.
• Strong prospecting and new business development skills.
• Ability to engage Marketing, Digital, Customer Experience and Commercial leaders.
• Excellent consultative, discovery and value-based selling, with strong negotiation and pipeline management.

Required skills

• Nice to have: experience selling marketing automation, CDP, digital marketing or CRM solutions.
• Nice to have: familiarity with Salesforce products such as Marketing Cloud, Data Cloud, Sales Cloud or Agentforce.
• Nice to have: MEDDICC, Challenger, Command of the Message or similar sales methodologies.
• Nice to have: knowledge of digital marketing, email marketing, personalisation or customer journeys.