Business Development Manager - MICE & Groups

About the role

Mercure Perth, a midscale hotel in the Perth CBD, is looking for a Business Development Manager to lead its commercial strategy and market expansion across the MICE (meetings, incentives, conferences and events) and Group sectors. The role drives new business acquisition and market share growth, securing corporate and MICE contracts and maximising revenue across event facilities and accommodation.

Key responsibilities

• Target, source and secure high-value meetings, conferences and corporate events for the hotel's event spaces.
• Convert group leads such as sports teams, tour operators, corporate delegations and government travel, and expand high-yield accounts in line with the Director of Sales.
• Run regular sales calls, industry networking, client presentations and site inspections to build a strong pipeline.
• Draft proposals, negotiate commercial terms and secure long-term agreements that maximise revenue and GOP.
• Work with the Director of Sales and Revenue Manager to optimise yield, monitor competitors and track the pipeline in hotel CRM systems.

Required profile

• Proven track record in a BDM or senior sales role in midscale/upscale hotels, convention venues or hospitality sales, with direct MICE and Groups experience.
• Strong prospecting, negotiation and closing skills, self-driven towards revenue targets.
• Good knowledge of the Perth CBD corporate and conference landscape, local event managers and PCO networks.
• Outstanding interpersonal, pitch and presentation skills for corporate bookers and event decision-makers.

Required skills

• Hands-on experience with hotel management systems and CRMs.

What we offer

• Full-time salary package.
• Discounted accommodation and dining worldwide through the ALL Heartist employee benefits program.
• Progression paths and professional development within Accor's regional and global hotel network.
• Discounted meals on shift, reward programs and a supportive team culture.