Manager - Digital Strategy & Performance

About the role

As Digital Strategy & Performance Manager, you will lead an established in-house digital media team of five to six specialists and drive customer growth. You will shape digital strategy across paid media, SEO and AI-driven discovery, turning data, content and technology into more personalised customer experiences. Reporting to the Head of Media & Partnerships, you will build on the in-house digital media program established in 2024 and represent the function across the business, partnering with stakeholders and turning performance insights into commercial decisions.

Key responsibilities

• Develop and deliver digital marketing strategy across paid, owned and earned channels to grow brand awareness, quality traffic and customer acquisition.
• Lead, coach and develop a team of digital marketing specialists, encouraging collaboration, accountability and innovation.
• Guide SEO and GEO strategy to strengthen visibility across traditional search, AI overviews and conversational platforms.
• Evaluate and trial emerging media platforms and formats, balancing performance and scalability with privacy, brand safety and responsible AI use.
• Partner with content, data, CRM and analytics teams to deliver personalised paid media experiences using first-party data.
• Champion AI tools and workflows that improve team efficiency, insights and speed to market.
• Oversee media technology platforms, integrations and vendor relationships, using reporting and media mix modelling to inform investment.
• Work with the media agency and internal stakeholders to connect digital activity with broader brand campaigns.

Required profile

• Extensive experience across digital marketing, marketing and advertising technology, analytics and data, including SEO and search marketing.
• Proven success building or growing an in-house digital media function and leading high-performing teams.
• Strong understanding of how AI and generative search are changing customer discovery and media performance.
• Demonstrated ability to deliver measurable business outcomes and ROI, with strong analytical, reporting and stakeholder management skills.
• Experience using first-party data and content to deliver personalised paid media campaigns.

Required skills

• Google advertising platforms
• Social channels
• Analytics tools
• SEO and AI search visibility platforms
• Media mix modelling