Digital Planning Director

About the role

Digitas, Australia's leading experience agency and part of Publicis Groupe, is looking for a Digital Planning Director to lead its media team's paid media planning and delivery. The role shapes and executes digital strategies that deliver business outcomes for clients, leads digital roadmaps for key clients, oversees talent development, grows the client base for paid media and drives business growth through strong client relationships.

Key responsibilities

• Develop a strategic digital vision and create comprehensive digital roadmaps with milestones and measurable progress.
• Drive digital innovation by testing new platforms and technologies, and turn data insights into action using marketing analytics, attribution modelling and MMM.
• Lead client education and act as a trusted advisor to senior client stakeholders, including C-suite executives.
• Lead new business development, own KPIs for revenue growth, retention and upselling, and collaborate with the Client Lead and Head of Media/Strategy.
• Represent the agency at industry events, thought leadership forums and client pitches.
• Manage team outputs (planning, implementation, optimisation, reporting and billing) to deadline and with 100% accuracy, and mentor junior and mid-level staff with career development plans.
• Build digital strategies across programmatic, social, search, video, CTV, retail media and eCommerce, and integrate paid, earned and owned media.
• Lead discussions on privacy-first strategies, first-party data and future-proof media buying, and optimise the media technology stack.

Required profile

• Established background in digital planning and proven influence as a trusted leader.
• Experience managing multi-disciplinary teams and driving new business development and revenue growth.
• Deep expertise in programmatic, social, search, video, CTV, retail media and eCommerce media.
• Ability to navigate privacy regulations and first-party data strategies.

Required skills

• Strong analytical skills and attention to detail.
• Excellent communication, presentation and storytelling abilities.
• Understanding of ad tech: DSPs, ad servers, data management platforms and measurement tools.

What we offer

• Wholeself wellbeing program and access to the Global AI Platform Marcel for career mobility.
• Extensive learning and development, including 15,000+ online learning programs.
• Birthday leave, flexible public holidays and an extra 5 days of leave after 2 years.
• Work from anywhere for up to 6 weeks per year, parental leave up to 18 weeks and digital wellbeing support.