Lifecycle Marketing & Martech Manager

About the role

Spotlight Retail Group, part of Spotlight Group Holdings, is looking for a hybrid digital strategist and martech expert to own end-to-end customer lifecycle campaigns, from strategy to technical execution. The role sits at the intersection of marketing creativity and technical architecture, designing automated and ad-hoc communications across the customer journey to attract, convert, grow and reactivate audiences. It also involves leading a Lifecycle Marketing Specialist and acting as the bridge between marketing, data science and IT.

Key responsibilities

• Drive retention, reactivation and growth through targeted email, SMS and multi-channel lifecycle campaigns.
• Oversee the core CRM architecture (Insider CRM integrated with Snowflake), building data models and custom preferences with IT, E-Commerce and Master Data teams.
• Turn customer behaviour data into personalised journeys and A/B testing roadmaps.
• Configure CRM setups, build segments and read basic HTML for campaign deployment.
• Lead one direct report (Lifecycle Marketing Specialist) and mentor them.
• Partner with Brand Marketing, Insights & Analytics and external agencies to align campaign calendars and maximise ROI.

Required profile

• 3 to 5 years of professional experience in CRM, lifecycle marketing or digital marketing.
• Bachelor's degree in Communications, Digital Marketing or a related field.
• Proven leadership or coaching experience with direct reports and strong stakeholder management.
• Ability to analyse customer data and build data-driven segmentation models.
• Unrestricted working rights in Australia.

Required skills

• Strong technical understanding of CRM system integrations, data flows and database health.
• Ability to read and understand basic HTML for email and campaign templates.
• Experience with Insider, Snowflake or Salesforce Marketing Cloud is highly advantageous.

What we offer

• Competitive salary, superannuation and a profit-share scheme.
• Hybrid work options.
• Career progression and development opportunities.
• Team discounts on Spotlight, Anaconda, Mountain Designs and Harris Scarfe products, plus EAP and gym discounts.