Industry Marketing Partner – Healthcare & Asset-Intensive

About the role

TechnologyOne, Australia's largest enterprise software company, is looking for a commercially minded Industry Marketing Partner to join its Regulated Industries team. You will support growth across healthcare and asset-intensive industries by developing and executing end-to-end marketing strategies that build brand awareness, generate demand and drive revenue growth, working closely with sales, product and industry stakeholders.

Key responsibilities

• Develop industry marketing strategies aligned with business objectives and revenue targets across healthcare and asset-intensive industries.
• Plan and execute integrated marketing campaigns that generate demand, build brand awareness and support pipeline growth.
• Partner with sales teams to identify opportunities, engage target audiences and convert leads into sales opportunities.
• Align marketing activities with commercial priorities by working with sales, product, industry and marketing teams.
• Develop messaging, content and campaigns based on industry trends and customer needs.
• Measure and optimise campaign performance, tracking effectiveness, lead generation, pipeline contribution and return on marketing investment.
• Support go-to-market initiatives and manage marketing initiatives end to end, from strategy and planning through to execution, reporting and continuous improvement.

Required profile

• Proven experience developing marketing and communications plans, delivering integrated campaigns and creating marketing materials.
• Experience in B2B technology marketing, ideally within SaaS or enterprise software.
• Understanding of regulated industries, especially healthcare.
• A degree in Marketing or a related discipline.

Required skills

• Strong written and verbal communication, including presenting.
• Stakeholder management and business partnering.
• Marketing automation tools.
• Business analysis and data interpretation.

What we offer

• Competitive remuneration package and employee share plan.
• Salary packaging options and up to 10 extra days of leave via the Purchase Leave program.
• Additional 2.5 days of leave per year for volunteering.
• Flexible, family-friendly hours and team events celebrating diversity.
• Free regional gym membership (or a new onsite gym at HQ).
• Full access to LinkedIn Learning and a career framework.