Growth Marketing Lead

About the role

Electric Future Group is seeking a commercially driven, hands‑on Growth Marketing Lead to accelerate the transition to a cleaner energy future. You will own the growth engine for EF Asset Management, attracting qualified customers, converting interest into opportunities, and turning those opportunities into sales.

Key responsibilities

• Develop and own an ambitious, measurable growth plan to increase qualified traffic, leads, opportunities and sales.
• Plan, launch and optimise paid campaigns across Google Ads, Meta and emerging channels, managing spend and ROI.
• Drive organic acquisition through technical SEO, high‑performing content and AI‑enhanced search opportunities.
• Identify and fix friction in landing pages, website journeys and the lead‑to‑sale funnel, running conversion experiments.
• Own analytics and reporting for qualified leads, quote volume, conversion rates, CAC and marketing‑attributed revenue.
• Maintain a disciplined test‑and‑learn rhythm, scaling successful ideas quickly.
• Create persuasive, conversion‑focused content for ads, landing pages, email, social and the website.
• Collaborate with Creative Marketing, Product, Sales and Operations to align growth initiatives with commercial objectives.

Required profile

• 5+ years of growth or performance marketing experience with proven commercial results.
• Highly accountable, commercially sharp and comfortable with sales, acquisition cost and ROI metrics.
• Self‑starter with energy, urgency and a willingness to roll up sleeves.
• Natural experimenter, resourceful and able to make decisions with imperfect information.
• Confident communicator and copywriter who can translate technical products into compelling customer content.

Required skills

• Google Ads
• Meta Ads
• SEO (technical and content)
• GA4 (Google Analytics)
• HubSpot or similar CRM/automation platform
• Content creation and performance reporting

What we offer

• Flexible remote working (100% remote with access to a co‑working space).
• Real ownership of growth in an expanding EV and clean‑energy business.
• Freedom to test bold ideas and see direct commercial impact.
• Exposure to B2C and B2B markets and leading global partners.
• Supportive, collaborative team culture.