Google Ads PPC Strategist (eCommerce) – Remote Australia

About the role

Right Hook Digital is seeking a driven Google Ads PPC Strategist to manage eCommerce accounts remotely across Australia. You will own a portfolio of clients, optimise campaigns, and contribute to strategic growth while collaborating with senior team members.

Key responsibilities

• Manage and optimise Google Ads campaigns across Search, Shopping, Performance Max, Display, Demand Gen, and Video.
• Oversee day‑to‑day account health, including budgets, pacing, performance monitoring and proactive optimisation.
• Build and launch new campaigns, ad groups and feed‑based shopping structures.
• Conduct keyword research, search‑term analysis and ongoing keyword management.
• Design and execute A/B tests on ad copy, bidding strategies and audience segments.
• Collaborate with visual creators to align on creative assets.
• Prepare insight‑driven performance reports and support client communications.
• Stay up‑to‑date with Google Ads platform updates, betas and best practices.
• Ensure compliance with Google Ads policies and manage ad approvals.
• Scale campaigns based on ROI goals and troubleshoot tracking/tag issues.
• Maintain product data feeds using DataFeedWatch and Google Merchant Center.

Required profile

• 2‑4+ years hands‑on experience with Google Ads in eCommerce, preferably agency or multi‑client environment.
• Solid understanding of Search, Shopping, Video/YouTube and Demand Gen ad formats.
• Ability to own client results, communicate confidently and work collaboratively.

Required skills

• Google Ads (Search, Shopping, Performance Max, Display, Demand Gen, Video)
• Keyword research and search‑term analysis
• A/B testing of ad copy and bidding strategies
• DataFeedWatch
• Google Merchant Center
• Tag implementation and tracking troubleshooting

What we offer

• Competitive salary up to AUD 90,000 p.a. (incl. super)
• Full‑time remote role with flexible AEST/AEDT hours
• Mentorship from Head of Google and senior strategists
• Opportunity to work with leading eCommerce brands worldwide