Director of MICE

About the role

Minor Hotels is seeking a commercially driven and strategic Director of MICE to lead and grow its Meetings, Incentives, Conferences and Events portfolio across Australia and New Zealand. This senior leadership position is responsible for driving revenue performance, strengthening key partnerships, and positioning the company’s properties as leading MICE destinations.

Key responsibilities

• Develop and implement annual MICE sales plans across the portfolio, aligned to market trends and business objectives.
• Analyse market conditions, tourism forecasts and sales mix to identify growth opportunities.
• Monitor competitor activity and adjust strategies to maintain competitive positioning.
• Lead the launch and positioning of new properties within the MICE market.
• Build and manage key partnerships with PCOs, corporate clients and industry stakeholders.
• Drive the rollout and success of MICE initiatives, including rewards programmes and supplier partnerships.
• Deliver regular performance reporting and collaborate with Marketing, Revenue and F&B teams.

Required profile

• Proven experience in a senior MICE role with a strong commercial acumen.
• Deep understanding of the MICE market, including corporate, PCO and agency segments.
• Established industry relationships and networks.
• Exceptional leadership and team development capabilities.
• Advanced stakeholder management and communication skills.

Required skills

• Experience using CRM systems such as Ivvy and Microsoft Dynamics.
• Strong analytical and reporting capabilities.

What we offer

• Learning and development programmes for career growth.
• Exclusive hotel discounts (50% off stays in Australasia, 20% for friends and family).
• International accommodation discounts across Minor Hotels brands.
• Retail rewards, entertainment discounts, and exclusive health insurance offers.
• Wellbeing support including EAP and tailored wellness programmes.