Digital Performance Lead

About the role

Ignite Travel Group is seeking a Digital Performance Lead to own the strategy, execution and optimisation of digital channels across its My Holiday and My Cruises brands. The role focuses on hitting enquiry targets, maximising ROI and embedding AI‑driven efficiencies.

Key responsibilities

• Plan, launch and report on end‑to‑end digital campaigns, ensuring timely delivery and continuous optimisation.
• Analyse GA4, Google Trends and other data sources to provide daily and weekly performance insights.
• Manage budget pacing, optimise spend across channels and drive better ROI.
• Design and execute quarterly test‑and‑learn initiatives to improve channel performance.
• Integrate AI tools and automation into workflows for reporting, bidding and creative generation while maintaining brand safety.

Required profile

• Minimum 5 years managing Facebook/Meta and Google advertising campaigns.
• Proven ability to work with large data sets and deliver actionable insights.
• Strong commercial acumen, strategic thinking and excellent written and verbal communication.
• Relevant tertiary qualifications in marketing or communications are highly regarded.

Required skills

• Google Ads
• Meta Ads
• GA4 (Google Analytics 4)
• EDM platforms

What we offer

• Ongoing training and skill development opportunities.
• Travel discounts and occasional destination escapes.
• Health, wellbeing and financial advisory programs.
• Swanky beachfront office in Broadbeach with public transport and parking perks.
• Social events, volunteer leave and a vibrant team culture.