Digital Media Specialist

About the role

We are seeking a Digital Media Specialist to join our team in Australia. The role goes beyond simple campaign delivery – you will help design, track and optimise digital media programmes, turning data into actionable insights that improve performance across SEM, paid social and analytics platforms.

Key responsibilities

• Implement and optimise digital campaign setups for client accounts.
• Monitor performance data, identify gaps in tracking and recommend improvements.
• Collaborate with strategists, creatives and media planners to deliver integrated communication solutions.
• Analyse audience behaviour and media metrics to inform smarter media allocation.
• Maintain and enhance measurement frameworks in line with best‑practice standards.

Required profile

• 2+ years of experience in digital media, preferably within an agency environment.
• Strong analytical mindset with a curiosity for how media platforms work under the hood.
• Ability to question existing setups and propose more efficient measurement methods.
• Proactive collaborator who enjoys working with cross‑functional teams.

Required skills

• SEM
• Paid Social
• Digital Analytics

What we offer

• Flexible and welcoming work environment.
• Birthday leave and loyalty leave (paid days off).
• Market‑leading paid parental leave.
• Employee Assistance Program with 24/7 support.
• Access to learning opportunities and WPP Media’s global network.