Digital Marketing Manager

About the role

Rip Curl is looking for a Digital Marketing Manager to lead the strategy behind growing digital demand, acquiring new customers and amplifying its brand across global digital channels. The role sits at the intersection of brand, performance and ecommerce, working closely with Brand, Creative, Social and Ecommerce teams, and leads the Performance Marketing Specialist and Digital Campaign Specialist.

Key responsibilities

• Lead Rip Curl's global digital marketing and customer acquisition strategy.
• Shape investment across paid media, paid social, search, affiliate and emerging digital channels.
• Drive new-customer acquisition and improve the commercial effectiveness of digital marketing investment.
• Lead SEO, GEO and AEO strategy so the brand stays discoverable as search and AI-led discovery evolve.
• Bring digital thinking into brand campaigns, launches, athlete activations, events and key trading periods.
• Connect paid amplification with organic brand and social activity.
• Use performance data and customer insights to improve channel, audience and investment decisions.
• Lead, coach and develop digital marketing specialists, manage agency and platform partners and build in-house digital capability.

Required profile

• Demonstrated experience leading digital marketing or customer acquisition in ecommerce, retail or a consumer environment.
• Experience developing integrated digital campaigns across multiple channels.
• Experience managing digital marketing budgets, agencies and external partners.
• Strong stakeholder leadership across Brand, Creative, Ecommerce, Social and regional teams.
• Leadership experience, with the ability to coach and develop digital specialists.
• An interest in emerging discovery channels such as GEO, AEO and AI-powered search.

Required skills

• Strong experience across paid media, paid social and SEO.
• Strong commercial and analytical capability, confident using data to make investment decisions.