Digital Marketing Manager – Electronic Imaging

About the role

Fujifilm is seeking an experienced Digital Marketing Manager to lead the digital transformation of its Electronic Imaging & Optical Devices division. Reporting to the Head of Marketing, you will own the digital strategy and execution for the X‑Series, GFX, Z Projectors and FUJINON product lines.

Key responsibilities

• Develop and execute the division’s digital strategy across paid, owned and earned channels.
• Plan, create and optimise social media content to boost brand consideration and engagement.
• Lead integrated digital campaigns that support brand, product and commercial objectives.
• Maintain the digital content calendar aligned with product launches, retail initiatives, events and creator activities.
• Analyse campaign performance using analytics platforms and provide actionable recommendations.
• Manage email marketing and CRM initiatives to nurture customer relationships and drive lifetime value.
• Collaborate with creative, sales, product teams and external agencies to ensure consistent customer experiences.
• Identify emerging digital trends and technologies to sustain market leadership.
• Oversee digital marketing budgets, agency relationships and ROI reporting.
• Support the growth of Fujifilm’s creator, ambassador and influencer ecosystem.

Required profile

• Creative thinker with strong analytical abilities.
• Comfortable using data and performance tools to inform decisions.
• Proven track record of delivering successful digital marketing strategies in fast‑paced environments.

Required skills

• Google Analytics