Digital Marketing & E-Commerce Manager

About the role

We are seeking a commercially‑minded Digital Marketing & E‑Commerce Manager to own and grow the digital ecosystem of a leading Australian skincare marketplace. Reporting to the Acting Head of Brand & Marketing, you will be the sole individual contributor responsible for driving traffic, conversion and revenue across all brand websites and online channels.

Key responsibilities

• Full commercial and technical optimisation of the skincare marketplace, increasing traffic, conversion, AOV and repeat purchase.
• Develop and execute SEO strategy for all digital properties, ensuring premium, conversion‑ready websites.
• Set paid media strategy and ROI targets across paid social, search, programmatic and affiliate channels.
• Lead digital promotional calendar and creative assets for events such as Afterpay Day, online exclusives and bundles.
• Grow the CRM database and manage lifecycle programs (welcome, replenishment, cross‑sell, win‑back) and the digital loyalty programme.
• Own key performance metrics – traffic, conversion, CAC, ROAS, repeat purchase and LTV – and manage Shopify platform operations.
• Oversee B2B portal pricing, user access, order flow and continuous UX improvements.
• Conduct monthly competitor reviews to keep the business ahead of category trends and digital innovation.
• Collaborate cross‑functionally with Sales, Brand, Clinics, Customer Service and agency partners.

Required profile

• Proven e‑commerce experience, preferably with Shopify, delivering measurable digital revenue.
• Strong digital marketing expertise across paid media with a track record of ROI delivery.
• Experience managing promotional calendars, digital creative development and competitor analysis.
• Skilled in CRM, lifecycle marketing and loyalty programme management.
• Commercial acumen with comfort owning KPIs across a cross‑functional stakeholder group.
• Tertiary qualification in Marketing, Commerce, Business or a related field.
• Background in beauty, fashion or retail is highly regarded.

Required skills

• Shopify
• SEO
• Paid Social Advertising
• Search Advertising
• Programmatic Advertising
• Affiliate Marketing
• Klaviyo (email automation, segmentation, lifecycle journeys)
• Looker Studio (dashboarding and reporting)
• CRM platforms
• Lifecycle Marketing
• Loyalty Programme Management
• B2B Portal Management