Digital Marketing Coordinator

About the role

Financial Education Professionals (FEP) is seeking a part‑time Digital Marketing Coordinator to turn strategy into measurable results. Reporting directly to the CEO, you will own execution across search, CRM, web, social and design, ensuring FEP appears wherever our audience searches.

Key responsibilities

• Run organic SEO from keyword research to technical SEO and schema markup; manage paid search, paid social and optimise content for AI‑generated answers.
• Brief and manage external SEO and paid‑media partners, delivering monthly performance reports.
• Build HubSpot campaigns, workflows, nurture sequences and eDMs; track conversions and report ROI via dashboards.
• Maintain and optimise the WordPress site and its WooCommerce integration, covering course listings, conversion pathways and payment flow.
• Plan and schedule organic and paid content across LinkedIn, Facebook, Instagram and YouTube.
• Create board and investor presentations, course guides, proposals, infographics and social tiles that stay on brand.
• Collaborate with Compliance and Education teams to ensure all claims meet ASQA standards.

Required profile

• Experience in a digital marketing coordination or campaign execution role.
• Solid working knowledge of organic SEO and paid search.
• Genuine interest in AI search optimisation and generative search trends.
• Hands‑on experience with HubSpot (or similar CRM) automation and reporting.
• WordPress experience, ideally with WooCommerce.
• Strong desktop publishing and branded design skills.
• Analytical mindset, attention to detail and compliance instincts.

Required skills

• SEO
• SEM / Google Ads
• Google Analytics
• HubSpot
• WordPress
• WooCommerce
• Adobe InDesign
• Adobe Illustrator
• Adobe Photoshop
• Canva

What we offer

• Direct line to the CEO with real ownership and visible impact.
• Broad hands‑on experience across performance marketing, CRM and AI search.
• Part‑time role that respects your time.
• Purpose‑driven work that lifts professional standards across Australian financial services.
• Modern workspace on Collins Street.