Digital Marketing Advisor

About the role

The Greater Metropolitan Cemeteries Trust is seeking a Digital Marketing Advisor to lead and continuously improve its digital channels. You will ensure online experiences are clear, intuitive, and aligned with the organisation’s strategic priorities. This role reports to the Marketing Manager and works within a collaborative, values‑led environment.

Key responsibilities

• Manage and maintain the GMCT website and all digital touchpoints, ensuring a seamless customer experience.
• Update and optimise website content and landing pages for accuracy, accessibility, and relevance.
• Apply SEO best practices to maintain search visibility after website updates.
• Plan, implement and optimise digital campaigns across Google Ads and paid social platforms such as Facebook and LinkedIn.
• Develop and maintain UTM tracking for campaign measurement and performance reporting.
• Monitor and report on website and campaign performance, identifying optimisation opportunities.
• Manage organic social media channels, schedule content and engage with the community.
• Build and deploy email marketing campaigns, maintaining templates and contact lists.

Required profile

• Curious mindset with a hands‑on approach to digital marketing.
• Experience creating useful, accessible and engaging online content.
• Ability to collaborate across the organisation and work with stakeholders to source and publish digital content.

Required skills

• Google Ads
• Facebook
• LinkedIn
• SEO
• UTM tracking
• Email marketing

What we offer

• Permanent full‑time position (EBA Level 6.1) with a salary of $107,477.88 per annum.
• One rostered day off per month.
• Hybrid work model (office in Fawkner and remote flexibility).
• Supportive, values‑driven culture focused on integrity, compassion and sustainability.