Digital Insights Analyst

About the role

RAA is hiring a Digital Insights Analyst for its Marketing Membership & Community team, reporting to the Digital Insights Manager. This is a full-time permanent position with hybrid working (3 days in the office). The analyst turns digital marketing and product analytics into clear, actionable insights, evaluates digital campaigns and helps grow the team's AI-enabled business intelligence capability.

Key responsibilities

• Analyse digital marketing and product data to find what drives traffic to the website and to measure campaign reach and effectiveness
• Make recommendations to improve how members use digital channels and products
• Lead the growth of the AI-enabled business intelligence capability, using Claude so stakeholders can access trusted insights themselves
• Explain data to non-technical business teams and manage expectations in a fast-paced environment

Required profile

• At least 3 years' experience in a digital, marketing or product analytics role, working autonomously and delivering insights to marketing and/or digital product stakeholders
• Confident communicator and curious problem-solver who enjoys turning data into decisions
• Excellent written and verbal communication, including data storytelling, and the ability to train and coach non-technical users
• Understanding of the Australian Privacy Principles and of experimentation and A/B testing principles
• Good stakeholder management, organisation and time management skills

Required skills

• Advanced Google Analytics 4 and a product analytics platform such as Amplitude, PostHog or Mixpanel
• Working SQL skills, ideally in Google BigQuery
• Reporting and visualisation tools such as Looker Studio
• Hands-on experience with large language model tools (Claude preferred) for data analysis and reporting, including prompt design and validating outputs
• Desirable: GA4 or product analytics certification, formal AI and LLM training, and an understanding of RAA's business

What we offer

• Free RAA premium road service and access to the RAA Rewards Program
• Discounts on RAA products and flexible work arrangements
• Ongoing training and development, a study support program, wellbeing facilities and corporate health insurance

Candidates must provide proof of eligibility to work in Australia and pass a police check. Applications close on 4 November 2026.