Digital Channel Manager - Lifebroker

About the role

TAL, a leading life insurer backed by Daiichi Life, is hiring a Digital Channel Manager for its Lifebroker business in Melbourne. You will help shape how Australians access and engage with life insurance through digital experiences, driving improvements across the customer journey and supporting business growth.

Key responsibilities

• Lead the digital channel strategy across Lifebroker and partner brands to deliver market-leading customer experiences and measurable growth.
• Own and optimise the end-to-end digital sales funnel to improve conversion, customer satisfaction and revenue.
• Drive digital transformation initiatives and implement emerging technologies.
• Deliver data-led testing and optimisation programs that improve website performance and customer engagement.
• Influence senior stakeholders and partners to align priorities and embed digital best practice.
• Own digital channel performance, using insights and analytics to inform decisions.

Required profile

• Relevant tertiary qualification and at least five years' experience managing digital channels, websites or digital products, with growing scope and responsibility.
• Strong knowledge of modern web technologies, digital platforms and marketing technology.
• Experience partnering with IT and business teams on technical implementations and platform integrations.
• Experience leading digital initiatives with agile delivery practices, ideally as a product owner or in a similar strategic delivery role.
• Ability to communicate clearly and influence stakeholders at all levels.

Required skills

• Digital analytics platforms such as Google Analytics or Adobe Analytics, including segmentation, custom reporting, attribution and data visualisation.
• CMS platforms such as Salesforce, including implementation, content strategy and governance.
• A/B testing platforms and structured experimentation programs.

What we offer

• Flexible and blended ways of working.
• Learning, leadership development programs, LinkedIn Learning and global career opportunities through the Daiichi Life Group.
• TAL-funded life, income protection and total and permanent disability insurance, plus employee insurance discounts.
• Wellbeing support including an Employee Assistance Program, annual flu vaccinations and health initiatives.
• Paid parental leave, wellbeing leave, community leave and purchased leave options.
• TAL Rewards Plus with discounts at hundreds of retailers and services.