Demand Generation Manager, Performance, Content Marketing & New Initiatives

About the role

Tesla's Residential Energy Demand Generation and Marketing team is looking for a Demand Generation Manager based in Melbourne (Sydney or Brisbane considered) to own performance marketing, content marketing and new initiatives across Australia and New Zealand, and to support other APAC markets when needed. The role builds and runs a full-funnel program that raises awareness and consideration of Tesla's residential energy products and delivers leads to channel partners. It is a 12-month contract initially, covering maternity leave, with a possible longer-term opportunity.

Key responsibilities

• Own performance marketing across Australia and New Zealand, including paid search, YouTube and new channels, with the global analytics team on insights, reporting and optimisation
• Own the ANZ content marketing strategy, from owned content through paid collaborations, aligned to the APAC strategy and amplified through owned social and email
• Work with external paid media and content partners and help the Demand Generation Lead manage agencies
• Work with sales to develop third-party partnerships and amplify them through events, keynotes and activations
• Lead ecosystem marketing with the ANZ vehicle team, including small business, collaboration and influencer programs
• Monitor and report campaigns against ROI and KPI targets, including weekly performance reporting
• Manage the approved budget so quarterly plans are delivered and brand guidelines are kept across channels

Required profile

• 5+ years of hands-on experience in demand generation, performance marketing or content marketing, with a digital background and Google Ads experience
• Bachelor's degree in Business, Economics, Management or a related field, or evidence of exceptional ability
• Ability to see the bigger picture, define problems and run campaigns that drive awareness, consideration and conversion
• Fluent English; willingness to travel up to 25%, mainly within Australia
• Renewable energy experience is a plus

Required skills

• Proficiency in Microsoft Office, Power BI and Google Analytics
• Strong written and verbal communication and relationship building across sales, engineering, legal, design, copywriting, operations and global energy marketing teams
• Ability to work in a fast-paced environment with limited supervision and competing priorities

What we offer

• Competitive compensation package
• Employee Stock Purchase Plan (ESPP)
• Parental leave, miscarriage leave and various other leave entitlements
• Well-being fund and employee assistance program
• Health insurance discounts, bike-to-work allowance and flu vaccines (AU only)