Content Strategy Lead

About the role

Canva is looking for a Content Strategy Lead in its Sydney team, within Content & Discovery's Strategy & Insights group. The role defines and evolves how Canva thinks about content opportunities, combining structured problem-solving, research and insights to turn them into clear strategic recommendations. It works across Content & Discovery and with partners across Canva, helping teams navigate ambiguity and make informed decisions.

Key responsibilities

• Investigate complex content opportunities and turn data, research and market signals into strategic insights.
• Develop recommendations that help teams decide where and how to invest across Canva's content ecosystem.
• Partner with Product, Design, Engineering, Data and other specialties to connect content strategy with product and business priorities.
• Identify user and content trends, emerging opportunities and gaps that could shape future strategy.
• Frame ambiguous problems, develop hypotheses and use evidence to move teams toward clear decisions.
• Communicate complex strategic thinking simply, creating narratives and recommendations that enable stakeholders to act.
• Help improve the frameworks, processes and ways of working that let Canva make effective content decisions at scale.

Required profile

• Loves turning complexity into clarity, combining analytical thinking with a strong understanding of content, users and digital products.
• Comfortable moving between detailed investigation and big-picture strategic thinking.
• Able to independently navigate ambiguous problems, gather information from multiple sources and form evidence-based recommendations.
• Collaborative communicator who brings different perspectives together, challenges assumptions constructively and builds alignment.
• Strong practical expertise in the role, with enough understanding of related disciplines to tackle complex problems with minimal guidance.

What we offer

• Equity packages.
• Inclusive parental leave policy supporting all parents and carers.
• An annual Vibe & Thrive allowance for wellbeing, social connection and office setup.
• Flexible leave options.

Interviews are conducted virtually. Applications are made through the company's online application process, and candidates are asked to state their pronouns and any reasonable adjustments needed during the interview.