Broker Marketing Manager
Bridgit · Melbourne
Job description
About the role
Bridgit, a non-bank lender helping Australians access property equity, is looking for a Broker Marketing Manager to join its broker marketing team. Reporting to the Senior Marketing Manager, you will deliver campaigns across the broker ecosystem that build Bridgit's presence in the broker market and drive commercial value for its aggregator and industry partners. The role is hands-on and collaborative, using the CRM to run broker activity and improve it with performance insights.
Key responsibilities
- Plan and execute broker campaigns and co-marketing initiatives, including EDMs, articles, landing pages and digital assets tailored to each partner's audience.
- Deliver co-branded campaigns with aggregator and industry partners across white label and non-white label channels, aligned to partner brand guidelines.
- Develop broker-facing initiatives such as product guides, use case campaigns, scenario promotions and thought leadership.
- Manage broker communications through the CRM, from building, scheduling and QA'ing sends to managing lists and segmentation.
- Organise partner events and trade activity, covering logistics, invitations, signage, presentation support and follow-up.
- Maintain partner and broker collateral so materials support active campaigns and stay current.
- Turn competitor intelligence and broker insights into campaign ideas, and track partner campaign performance via CRM data and report to the Senior Marketing Manager.
Required profile
- 3-4 years' experience in B2B marketing, ideally in financial services, lending or the mortgage broking industry.
- Experience working with aggregator, channel or industry partners, including co-branded or white label marketing.
- A portfolio showing strong B2B writing across email, articles, web, collateral and social.
- Ability to explain complex topics such as bridging and equity release finance clearly and accurately.
- Experience collaborating with sales teams and external partners to brief, review and refine creative assets.
- Strong organisation, able to manage multiple campaigns, partners and deadlines at once.
Required skills
- Email communications built and sent through a CRM or marketing automation platform such as HubSpot.
- CRM management of lists, segmentation and campaign tracking.
What we offer
- Extra days off: birthday leave, kudos leave and an additional day of paid leave for life events or mental health.
- Two weeks of remote work per year.
- Training and development budget, plus internal learning programmes.
- Generous parental leave.
- Discounted gym membership.
- Catered team lunches and a social calendar of events.
- Dog-friendly Sydney HQ office with a rooftop.
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Published 11 hours ago
Expires 1 month from now
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Bridgit
Melbourne
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