Part-Time B2B Marketing Manager

About the role

RTG, Reflex Technology Group, is looking for an experienced Marketing Manager to lead its B2B demand generation on a part-time basis (0.4 FTE, 2 days per week). Reporting to the Chief Customer Officer, the role shapes RTG's marketing strategy and plan and is accountable for growing the volume and quality of leads delivered to the business development team. It suits an experienced B2B marketer who enjoys both strategy and execution.

Key responsibilities

• Develop RTG's marketing strategy and plan with the Chief Customer Officer, covering target segments, channel mix, priorities, budget and measurable lead targets.
• Lead B2B demand generation to increase the volume and quality of leads passed to sales.
• Plan, test and optimise campaigns across email, digital, social, content, webinars, partnerships and other channels.
• Use HubSpot to manage campaigns, segmentation, workflows, lead scoring, reporting and performance.
• Support go-to-market for new products, including messaging, launch campaigns and sales enablement material.
• Develop case studies, proof points and content for time-poor decision makers.
• Work with vendors such as Microsoft and Cisco on joint campaigns, and with sector associations on sponsorship, speaking, webinar and content opportunities.
• Track performance, share insights and recommend where to invest next.

Required profile

• Strong B2B marketing experience, ideally at senior specialist or manager level, with a proven ability to grow lead volume and quality.
• Confident developing marketing strategy and comfortable delivering the work hands-on.
• Understanding of long-cycle, multi-stakeholder buying environments, ideally in technology, education, not-for-profit, aged care or professional services.
• Analytical, organised, able to use data to explain results, and writes clearly and confidently.
• Self-directed and reliable in a part-time role with clear priorities and minimal supervision.
• Australian citizenship or permanent residency, National Criminal History Check, current or obtainable Working with Children Check, and a valid driver's licence.

Required skills

• Hands-on experience with HubSpot Marketing Hub or similar marketing automation platforms.
• Openness to using AI tools such as Microsoft Copilot.

What we offer

• A part-time role with meaningful scope and influence.
• Hybrid working, with regular attendance at the Melbourne / Surrey Hills office as agreed.
• The chance to shape marketing strategy and contribute directly to business growth.
• A values-led, collaborative culture and the chance to work with mission-driven organisations and technology partners.