Brand Manager (12‑month Contract)

About the role

The LEGO Group is seeking a passionate Brand Manager on a 12‑month contract to drive consumer demand and brand equity for an assigned portfolio. You will act as the product and audience expert, translating insights into compelling marketing initiatives that excite today’s builders and future fans.

Key responsibilities

• Develop and implement innovative, insight‑driven marketing plans that build brand equity and active consumers.
• Collaborate across Marketing, Sales, Operations and Business Intelligence to align audience strategies and achieve objectives.
• Monitor competitor activity and market trends, adjusting strategies as needed.
• Contribute to pricing, assortment planning, and global brand marketing networks.
• Design and execute media strategies (traditional and digital) in partnership with agencies.
• Lead commercial partner relationships and support BU strategy development.
• Prepare and present theme assortments and marketing activities at key selling‑in meetings.
• Lead consumer sales recommendations, forecasting and S&OP participation.
• Analyse product performance, identify short‑term tactics, and drive continuous improvement.
• Manage budgets for multiple brands and campaigns.

Required profile

• Strong passion for brand building and consumer‑focused marketing.
• Excellent collaboration skills with a “one team” attitude.
• Analytical mindset with the ability to translate data into actionable insights.
• Ability to manage multiple priorities in a fast‑paced environment.

Required skills

What we offer

• 12‑month contract covering parental leave.
• Opportunity to work with a globally recognised brand.
• Access to LEGO Group’s marketing resources and global brand network.
• Benefits package applicable to contractual positions (subject to change).