Brand Activations Specialist

About the role

JDE Peet's, the world's leading pure-play coffee company, is looking for a Brand Activation Specialist to join its Australia Marketing Team. This is a hands-on role for someone who enjoys turning marketing plans into campaigns that shoppers notice and consumers remember. The specialist works across Moccona, L'OR and Campos, helping deliver activation across retail media, in-store execution, product launches, sampling, experiential marketing and promotional campaigns, in close partnership with Brand, Sales, Category and agency partners.

Key responsibilities

• Deliver engaging shopper and consumer activation campaigns across multiple channels
• Execute retail media, promotional and in-store marketing programs
• Support innovation launches and key brand initiatives
• Coordinate sampling, experiential and event activations
• Brief and manage agency partners to ensure outstanding execution
• Manage campaign timelines, budgets and approvals
• Track campaign performance and identify opportunities to optimise future activity
• Partner with Sales, Category, Marketing and external stakeholders to drive results

Required profile

• At least 3 years' experience in Brand Activation, Shopper Marketing, Brand Marketing, Customer Marketing or a similar FMCG marketing role
• Proven experience delivering campaigns and activations from planning through to execution
• Experience working with agencies, retail media, promotions, events or in-store activation
• Strong communication and stakeholder management skills
• Commercial acumen and an interest in understanding shopper and consumer behaviour
• Experience in FMCG, consumer goods, beverage, retail or other fast-paced customer-focused industries is desirable; exposure to major Australian retailers such as Woolies and Coles is an advantage

Applications are made through the company's careers site, followed by an online assessment and interviews, with a possible pre-employment check.