Athlete Communications Manager (12-month fixed term)

About the role

Red Bull Australia is looking for an Athlete Communications Manager for a 12-month fixed-term position. The role shapes and drives strategic communications through storytelling, earned media and influencer relations, creating and managing communications strategies for Red Bull projects, events and athletes across earned, managed and owned channels and external partners.

Key responsibilities

• Plan and activate communications around events, projects and athletes, keeping everything on brand
• Build positive organic conversation through earned media, influencer amplification and editorial relationships
• Work with Content, Programming and Creator Marketing to run 360 media plans for programs and events
• Brief and support the crisis communications workflow
• Turn athlete marketing initiatives into media opportunities, writing integrated 360 media plans and pitching athlete stories to local media
• Build long-term relationships with Australian news, culture and lifestyle media and activate earned media across podcasts, creators, social-first platforms and niche communities
• Deliver PR execution including media releases, story pitches, key messages, media briefings and training
• Manage agencies, freelancers and media partners, oversee budgets and reporting, and build relationships with the wider Marketing team, athletes, partners and influencers

Required profile

• 5-8 years' experience in media, communications or PR
• Proven experience developing communications strategies in the sports, athlete or sporting industry
• Experience in team sports and/or action sports (surf, skate, snow, bike) is highly regarded
• Strong knowledge of the Australian media landscape and an established network of media contacts
• Qualified to work in Australia

Required skills

• Project management and organisation
• Ability to work independently and cross-functionally in a fast-paced environment