Account Director – Integrated Communications
Herd MSL · Sydney
Job description
About the role
We are seeking an Account Director to lead integrated communications programmes for some of Australia’s most recognisable consumer brands. This senior, hands‑on position blends earned media, influencer strategy, brand storytelling and cultural relevance.
Key responsibilities
- Act as senior strategic lead across key consumer accounts, owning client relationships, outcomes and quality of work.
- Develop and execute earned‑led consumer communications strategies, media, influencer and integrated campaigns from concept to delivery.
- Lead influencer strategy and execution, including talent selection, briefing, content alignment, amplification and measurement.
- Mentor and develop account teams, contributing to new business and agency thought leadership.
Required profile
- Proven experience delivering at Account Director level within PR or communications.
- Strong background in consumer communications, earned media and brand‑led campaigns.
- Deep knowledge of the Australian media landscape, especially lifestyle, entertainment and consumer outlets.
- Ability to provide senior stakeholder counsel and manage commercial/financial aspects.
Required skills
- Influencer talent management, briefing and performance evaluation.
- Use of AI tools to support strategy, insights, content development and workflow efficiency.
What we offer
- Industry‑leading learning and development opportunities with a dedicated Career Manager.
- Clear career growth and progression within a strengths‑based environment.
- Flexible work arrangements, including up to 6 weeks per year remote work.
- Additional leave benefits, parental leave, wellbeing support and access to global AI collaboration platform.
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Published 3 hours ago
Expires 1 month from now
4 views · 0 interested
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Herd MSL
Sydney