Social Media & Marketing Manager

About the role

Top Teacher is seeking a Social Media & Marketing Manager to shape its online presence and drive marketing initiatives. The role blends strategic planning, content creation, and brand promotion to connect with educators across Australia and internationally.

Key responsibilities

• Develop and execute Top Teacher’s social media strategy and content direction.
• Plan, maintain, and oversee social media content calendars.
• Lead marketing campaigns and promotional initiatives that support product launches and brand awareness.
• Collaborate with the Content Specialist to generate and publish engaging educational content.
• Work alongside the Creative Marketing Designer to bring campaign concepts to life.
• Support conference, event, and promotional activities, capturing content and building relationships.
• Identify trends, opportunities, and new engagement tactics for educators.
• Monitor performance metrics and apply insights to improve future campaigns.

Required profile

• Passion for social media, marketing, and branding.
• Strong awareness of current trends, campaigns, and audience engagement tactics.
• Ability to turn ideas into actionable plans and solve problems quickly.
• Experience mentoring or supporting team members.
• Excellent written and verbal communication skills.
• Interest in AI and emerging technologies as they relate to marketing.

Required skills