Social Media & Influencer Marketing Manager

About the role

MADE, a fast-growing Australian company behind better-for-you food and beverage brands such as cocobella, Rokeby, Impressed and NutrientWater, is looking for a Social Media and Influencer Marketing Manager. The role leads the social and creator presence of cocobella and Rokeby, building strong social channels and running an influencer and creator program that drives brand awareness, education and trial.

Key responsibilities

• Influencer and creator management: own the end-to-end strategy, including a tiered mix of nano, micro, macro and hero creators; run seeding and gifting programs; vet creators for authenticity and brand safety; negotiate rates, deliverables and content usage; own the influencer budget and ROI, and run affiliate and performance-based partnerships where relevant
• Social media strategy and execution: tailor strategies for each brand, maintain content calendars and build community engagement and UGC initiatives
• Content creation and curation: produce and source high-quality visual content, work with designers, videographers and agencies on multi-format content, and collaborate with digital editorial partners
• Performance and growth: analyse metrics, run tests and trend analyses, and stay ahead of platform algorithm changes and competitor strategies
• Cross-functional collaboration: partner with colleagues and suppliers, assist in paid social campaigns and integrate social and influencer work into broader campaign objectives

Required profile

• Bachelor's degree in Marketing, Communications, Digital Media or a related field
• 3-5 years of social media management experience in a retail, consumer or lifestyle brand
• Proven track record of high-impact social strategies that grow audiences and engagement
• Preferred: food and beverage or CPG experience, and experience managing multiple brands or regional accounts

Required skills

• Proficiency in social media management tools such as Later, Sprout Social and Hootsuite, and analytics platforms
• Photo and video editing for social content
• Strong storytelling, analytical mindset, project management and stakeholder communication

What we offer

• Competitive salary package
• Hybrid flexible working arrangement
• Training and development opportunities
• IT tools provided
• Employee assistance program and access to exclusive offers through the HR platform